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Corporate culture plays an important role in any business success and is a reflection of the leadership and individual’s habits inside each organization. Likewise, it helps form each company’s unique image and partially decides how well that branding will rank in the today’s market.

Have you ever wondered how much corporate culture impacts on your business success or how significant the leadership and individuals’ habits affect your organizational development? What are the opportunities and threats of changing culture and when should a company take action for a better adaptation to succeed? And how to establish and maintain a company culture worth working for in Vietnam?

The workshop “Building Corporate Culture for Business Success”, conducted by Prof. Loek Hopstaken on 11 Mar 2016 aims to help you acquire all those concerns.


To create awareness of the need and understanding of the impact of corporate culture on doing business


  1. Corporate culture and its impact on Business Success
  2. Vietnamese corporate culture as seen through the eyes of a foreigner
  3. Changing culture: threat or opportunity
  4. Understanding about the Five Vietnamese Generations
  5. Better adaption with corporate cultural transformation
  6. Building corporate culture in Vietnam


Prof. Loek Hopstaken was born in Netherlands but Vietnam is his second homeland as he has lived and worked in Vietnam for more than 10 years. He has also spent over 20 years in training, coaching and consulting for many companies and organizations in culture, human resources management and organizational development. He is a Lecturer at RMIT, HUI, HUT, Royal Business School, ERC … and speaker at TEDX Mekong…

Find out more at: http://www.vipsearch.com/wp-content/uploads/Prof.Loek_Hopstaken_bio.pdf

Time and Venue:

08:00-12:00, Friday March 11, 2016

Ground Level, Kim Do Royal Hotel, 133 Nguyen Hue, Ben Nghe, D.1, HCMC


08:00-08:30 Welcome & Networking
08:30-08:45 How does business culture affects business success?
08:45-09:15 Vietnamese culture as observed & experienced by a foreigner
09:15-09:45 When does cultural change in business become a necessity?
09:45-10:00 Tea-break & Networking
10:0-10:30 The Five Vietnamese Generations
10:30-11:00 Business culture and its impact on business operations – from recruitment to customer service
11:00-11:30 How to build or modify a business culture in Vietnam?
11:30-12:00 Q&A/Discussion

Online registration:  https://goo.gl/0dwX0E

Cost (including 10% VAT)

– VND 1,100,000 VND per pax

– 20% discount for survey participants (click here for the survey: https://goo.gl/rM2agA )

Supporting information

Mr. Quynh Dang, Hotline: +84 906 864 808 | Tel: +848 3842 0068 (Ext: 108)

Email: quynh.dang@vipsearch.com

 VIPsearch WS Corporate Culture

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